An interesting question, don’t you think? If you’re designing a marketing campaign and making an offer to your potential customers you need to ask yourself if you would invest in the offer yourself. Giving your customers value you appreciate will only help you do a better job of persuading them to buy in.
About Fairway Stevie
Steve Waxman has hob nobbed with some of the music world's biggest stars for the past 20 years. He's that single player that has joined your group on Saturday or Sunday mornings and has found a way to drop the names of Madonna, Phil Collins or Kiss sometime during the round. 
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