Hot Topics »St. George's  |  RBC Canadian Open  |  Tiger Woods  |  Mike Weir  |  Sean Foley   ...more topics »

Fairway Stevie

A look at the world of golf from a public player's perspective.

Marketing 101 – Your 2009 checklist

The 2009 golf season is about to start so we just wanted to make sure that you had key marketing initiatives checked off and ready to go:

1. Program to collect e-mail addresses of everyone who plays your course
2. Services improved over your best efforts from last year
3. Staff trained to up sell in the pro shop
4. Timetable to discuss course issues with staff and valued customers
5. Promotions timetable
6. Flexibility

Have a great season.



One response to “Marketing 101 – Your 2009 checklist”

  1. Mr Hall

    Just applied for a job at a GTA golf course in pro shop operations. Paying people $9.50/ hr does not get a star employee to do customer service or promotions. These owners just wont you to collect the green fee and move on to the next customer.

Leave a comment