Is what you’re selling remarkable? Take a look at how you’re marketing / advertising your golf course. Could any other golf course run that same ad? If so, change it! If you stand out you will stand out. And if you do stand out perhaps people will notice you and choose you.
You don’t believe me? What does Dutch Boy do? They sell paint. There are a lot of companies that sell paint. Dutch Boy was getting lost in the paint noise. What did they do? They changed their cans to an easy to carry and no spill plastic can. It was more expensive but people talked about the cans and it saved the company. You too can be remarkable and watch what happens.
More proof of how irresistible remarkable can be:
Click here, watch the video and I dare you to not share it with others.
http://www.youtube.com/watch?v=zqfFrCUrEbY&mode=related&search=
Steve Waxman has hob nobbed with some of the music world's biggest stars for the past 20 years. He's that single player that has joined your group on Saturday or Sunday mornings and has found a way to drop the names of Madonna, Phil Collins or Kiss sometime during the round. 
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