The swoosh has a new home – in the middle of Irish golf star Rory McIlroy’s hat.
And on the back of his clubs. And there’s a Nike logo on his shirt. For the money Nike paid him, I’m sure the mop-topped star would willingly have it tattooed on his arm.
That’s right – after months of speculation, McIlroy and Nike have finally made their courtship official. For an undisclosed amount of money, McIlroy and the Oregon-based athletic equipment company inked a deal that was announced as the golfer was preparing to play for the first time in 2013 in Abu Dhabi. The arrangement was widely anticipated, especially after Titleist, who had an endorsement deal with McIlroy, who has won two of golf’s major championships by the age of 23, said it wouldn’t be renewing its contract late last year. By that point rumors were already circulating that Nike would make a big bet on McIlroy.