A few years ago I recall having a conversation with then RCGA ED Stephen Ross about why the organization had struggled financially that year. He pointed to poor attendence at Canadian Open at Shaughnessy in Vancouver. The suggestion was that the RCGA made it sound like the tournament was a near sellout and then, well, people didn’t come because they couldn’t get tickets. The notion was that if people thought it was going to be a sellout, they’d buy tickets earlier. It didn’t work that way and they thought tickets weren’t available.
The same seems to have been true with St. George’s. Either that, or Golf Canada had better be concerned that people aren’t going to watch PGA Tour golf, even in an urban setting like Etobicoke. Golf Canada said it capped attendance at 22,000, but didn’t make it to that number even once. Could the cost of tickets, at $80, have been too much?
Here are the official figures for the week:
Note that it rained on Saturday, but Sunday offered perfect weather and even that couldn’t sell it out. Current Golf Canada ED Scott Simmons told the media he expected the weekend to sellout — but it wasn’t even close. What happened? A repeat of the doomed Shaughnessy strategy?