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adidas Takes Golf Wear To The Extreme

THis press release just showed up from aidas Golf wear this morning. Should be fun to follow the story:

adidas Golf Wear In The World “ Update #1
Testing Of adidas Golf Apparel and Footwear in the Worlds Harshest Golf Conditions Finishes First Leg in Death Valley, CA & Continues in Bolivia

CARLSBAD, CA (November 24, 2009) “ The journey began on Thursday, November 19th for Lindsay Knowlton and Josh Sullivan. The two Wear in the World golf adventurers had a dramatic helicopter send-off in front of fellow employees, family and local media members at company headquarters. TaylorMade-adidas Golf employees Knowlton and Sullivan who were selected to test adidas Golfs apparel and footwear in the most extreme conditions via a 31-day golf adventure called Wear in the World, completed the first leg of their journey in Death Valley, CA and raced to their second stop in Bolivia.

Before the globe-trotting duo could catch their breath after an emotional goodbye with family, they were soaring over the beautiful San Diego coast line en route to Furnace Creek Golf Course to play the lowest elevated course in the world and put their ClimaCool® apparel to the test.

After a couple of adventurous days experiencing the many wonders of Death Valley National Park, Knowlton and Sullivan teed it up in the first of many extreme golf environments.

It only took the tee shot on the second hole to remind us that we were here to put our games against extreme golf environments, said Sullivan. Golf Digest ranked Furnace Creek #50 on their survey of toughest courses in USA specifically because of the barometric pressure and its effect on the flight of a golf ball at the low elevation.

To read more and follow the adventurers first trip in Furnace Creek and current experiences in La Paz, Bolivia, please click here.

About adidas Golfs Wear in the World Adventure
adidas Golfs Equipment for your Body tagline is being put to the ultimate test as part of the companys global Wear in the World golf adventure. The company is sending two of its employees on a globetrotting adventure of the worlds most extreme golf courses to test its ClimaCool®, ClimaLite® and ClimaProof® apparel and adidas footwear.

Canadian Lindsay Knowlton and American Josh Sullivan were selected from a global pool of candidates who went through an extensive interview process to determine who would best represent and enjoy playing the most extreme courses in Death Valley – United States, Bolivia, Argentina, South Africa and Australia. Each of the golfers will be tweeting, blogging and posting video segments as they play the worlds lowest- and highest-elevation golf courses as well as the worlds hottest and southern-most courses. In early 2010, they will embark on a Northern Hemisphere adventure that will take them close to the North Pole, as far south as the Middle East, all across Europe, Asia and North America.

While in each region, Knowlton and Sullivan will also play a round of golf with adidas Tour Professionals such as Andres Romero, Nathan Green and Jason Day. Theyll also experience local cultures, teach golf to aborigines and participate in thrill-seeking adventures such as cage diving with sharks in South Africa and mountain biking through Bolivias Death Road.

Each day of their adventure will be documented with video and blog entries thatll be featured on the adidasgolf.com and golf.com websites, as well as daily tweets and Facebook updates from Knowlton and Sullivan.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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