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Don’t Be Afraid To Change

For those of you who are unsure about changing the direction of their business or their lives, take a look at this tidbit posted on www.sethgodin.com:

Here’s today’s entrepreneurial trivia question:

Even after Starbucks had five stores and more than 20 employees, which item was unavailable for purchase at their stores:
Espresso
Hot Coffee
Biscotti
Frappucino® blended beverage

Actually, it’s a trick question. The answer is ‘all of the above.’ It wasn’t until several years after the company was up and running that they realized it would be a good idea to sell any beverages at all. All they sold was beans (but you could get a free taste of coffee if you asked nicely).

It might not be too late to fix your marketing/story/product mix.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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